Cinque Terre means "Five Lands" and from what I've read is similar to the French Riviera. It comprises of five villages with vineyards, beaches, and even a national park...the Cinque Terre National Park. It's apparently pretty secluded so hopefully not a slew of tourists, has great wine, beautiful beaches, sleepy little villages, and is a UNESCO protected area. Preatty cool!
Here's photos of the five villages from their website:
Monterosso al Mare